The larger the list, the more people you have the opportunity to reach and influence through SMS. Growing a healthy and engaged subscriber base is essential. Grow your SMS list quickly and compliantly Create targeted audience segments to increase personalization.Learn about your subscribers’ shopping habits and preferences.Grow your SMS list quickly and compliantly.If you want to get the most out of the text messages you send, there are three main steps you need to take to set yourself up for success: How to use SMS effectively for your brand As you mature your SMS program, you have to be intentional about who you text, when you text them, and what you text them about. There are scenarios where this might make the most sense for your brand-like when you’re early in your SMS marketing journey and are still growing your subscriber base, or when you want everyone to hear about an exciting new product launch or big holiday sale.īut it’s not a long-term or sustainable marketing strategy. That doesn’t mean you can never send SMS campaigns to your full list of subscribers. They involve segmenting customers into different lists based on specific criteria, such as their geographic location, demographic, purchase history, or preferences-and then sending targeted messages to those groups. Truly effective SMS marketing campaigns are more sophisticated than simply sending out a mass text. Some people might click through and convert, but others might ignore it (or unsubscribe) if they don’t feel like it’s relevant. You might be reaching as many people as possible, but it’s unlikely that one message will resonate with everyone on your list. When you send the same messages to your entire subscriber base-without proper targeting or personalization-you’re not maximizing your potential engagement and revenue. But there’s a downside to approaching SMS marketing through that lens: mass texts don’t necessarily have mass appeal. What are the disadvantages of bulk SMS marketing?īulk SMS is typically thought of as a cost-effective and efficient marketing strategy because it’s a low-lift way to reach a lot of people quickly. Keep reading to learn more about the difference between bulk SMS and SMS marketing, and how you can reach and engage your audience more effectively with text messaging. When text message marketing isn't done in a thoughtful and compliant way, it doesn’t set your brand up for success or create the best possible experience for your subscribers. That’s exactly why SMS shouldn’t be thought of as a bulk messaging or batch-and-blast tool. It’s a direct and personal channel that allows you to connect with and engage the right subscribers with the right message at the right time.Ĭonsumers also expect (and prefer) this kind of personalization from brands, rather than receiving generic content that could be relevant to anyone and everyone. While bulk SMS refers to reaching as many subscribers as possible with one message, SMS marketing is about more than that. The phrase “bulk SMS” is often used interchangeably with the term “SMS marketing”-but they’re not actually the same thing. Learn how to engage your entire SMS audience strategically-without sending mass text messages.
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